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HISTORY

MPW erroneously reviewed the picture under the title The Shop Girl ... More Less

MPW erroneously reviewed the picture under the title The Shop Girl . More Less

SOURCE CITATIONS
SOURCE
DATE
PAGE
ETR
15 Jun 18
p. 73.
ETR
22 Jun 18
p. 197.
MPN
29 Jun 18
p. 3875, 3946
MPW
22 Jun 18
p. 1750, 1755
MPW
29 Jun 18
p. 1888.
NYDM
22 Jun 18
p. 889.
NYDM
20 Jul 18
p. 91.
Variety
14 Jun 18
p. 30.
Wid's
16 Jun 18
pp. 5-6.
DETAILS
Release Date:
17 June 1918
Copyright Claimant:
Vitagraph Co. of America
Copyright Date:
8 June 1918
Copyright Number:
LP12525
Physical Properties:
Silent
Black and White
Length(in reels):
5
Country:
United States
Passed by NBR:
No
SYNOPSIS

Sanford, a soap manufacturer who earned his fortune through advertising, decides to help his daughter Marjorie break into society by launching a campaign to publicize her. When he sends the snobbish Mrs. Van Ruhl a check for her pet charity, the society matron invites Marjorie to attend a charity bazaar, and young Richard Van Ruhl promptly falls in love with the girl. Next, however, Sanford announces his newest product with magazine ads that feature Marjorie using the soap in her bathtub. This is too much for Mrs. Van Ruhl, who contemptuously labels Marjorie the "soap girl" and orders Richard to stop courting her. In retaliation, Marjorie buys a whiskey distillery and, having learned that the first Van Ruhls in America sold rum to the Indians, prints a likeness of Mrs. Van Ruhl on the label of each bottle. Fearing her own social demise, Mrs. Van Ruhl quickly makes peace with the Sanfords, and Richard and Marjorie are allowed to ... +


Sanford, a soap manufacturer who earned his fortune through advertising, decides to help his daughter Marjorie break into society by launching a campaign to publicize her. When he sends the snobbish Mrs. Van Ruhl a check for her pet charity, the society matron invites Marjorie to attend a charity bazaar, and young Richard Van Ruhl promptly falls in love with the girl. Next, however, Sanford announces his newest product with magazine ads that feature Marjorie using the soap in her bathtub. This is too much for Mrs. Van Ruhl, who contemptuously labels Marjorie the "soap girl" and orders Richard to stop courting her. In retaliation, Marjorie buys a whiskey distillery and, having learned that the first Van Ruhls in America sold rum to the Indians, prints a likeness of Mrs. Van Ruhl on the label of each bottle. Fearing her own social demise, Mrs. Van Ruhl quickly makes peace with the Sanfords, and Richard and Marjorie are allowed to marry. +

Legend
Viewed by AFI
Partially Viewed
Offscreen Credit
Name Occurs Before Title
AFI Life Achievement Award

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The American Film Institute is grateful to Sir Paul Getty KBE and the Sir Paul Getty KBE Estate for their dedication to the art of the moving image and their support for the AFI Catalog of Feature Films and without whose support AFI would not have been able to achieve this historical landmark in this epic scholarly endeavor.