It Pays to Advertise (1919)

Comedy | 23 November 1919

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HISTORY

The film was remade by Paramount-Publix in 1931, with Norman Foster and Carole Lombard starring and Frank Tuttle ... More Less

The film was remade by Paramount-Publix in 1931, with Norman Foster and Carole Lombard starring and Frank Tuttle directing. More Less

SOURCE CITATIONS
SOURCE
DATE
PAGE
ETR
29 Nov 19
p. 2245.
MPN
22 Nov 19
p. 3793.
MPW
22 Nov 19
p. 455.
New York Morning Telegraph
3 Nov 1919.
---
Variety
14 Nov 19
p. 58.
Wid's
30 Nov 19
p. 18.
CAST
PRODUCTION CREDITS
NAME
PARENT COMPANY
PRODUCTION COMPANY
NAME
CREDITED AS
CREDIT
DIRECTOR
PRODUCER
WRITER
PHOTOGRAPHY
Stunt cam
SOURCES
LITERARY
Based on the play It Pays to Advertise by Roi Cooper Megrue, Walter Hackett (New York, 8 Sep 1914).
DETAILS
Release Date:
23 November 1919
Copyright Claimant:
Famous Players-Lasky Corp.
Copyright Date:
23 October 1919
Copyright Number:
LP14345
Physical Properties:
Silent
Black and White
Length(in reels):
5
Country:
United States
Passed by NBR:
No
SYNOPSIS

When wealthy Cyrus Martin, known as "the soap king," cannot induce his pleasure-loving son Rodney to work, he arranges for his pretty stenographer, Mary Grayson, to attract Rodney so that he will have to work to be able to court her. When Mary and Rodney fall in love and decide to marry, however, Cyrus angrily disinherits Rodney. With Mary and Ambrose Peale, a theatrical agent, Rodney opens a business and begins to advertise without a product. After he buys his father's soap and successfully packages it with his own label, Cyrus tries to buy out the company for $50,000, but he cancels the deal when he discovers that the soap came from his own factories. Meanwhile, Rodney, not knowing of the cancellation, has written a $25,000 check. To protect him, Cyrus secretly has a Marshall Field department store representative give Rodney a phony order, but when the soap sells well because of Rodney's advertising, and the store places more orders, Cyrus deals with Rodney, who now marries ... +


When wealthy Cyrus Martin, known as "the soap king," cannot induce his pleasure-loving son Rodney to work, he arranges for his pretty stenographer, Mary Grayson, to attract Rodney so that he will have to work to be able to court her. When Mary and Rodney fall in love and decide to marry, however, Cyrus angrily disinherits Rodney. With Mary and Ambrose Peale, a theatrical agent, Rodney opens a business and begins to advertise without a product. After he buys his father's soap and successfully packages it with his own label, Cyrus tries to buy out the company for $50,000, but he cancels the deal when he discovers that the soap came from his own factories. Meanwhile, Rodney, not knowing of the cancellation, has written a $25,000 check. To protect him, Cyrus secretly has a Marshall Field department store representative give Rodney a phony order, but when the soap sells well because of Rodney's advertising, and the store places more orders, Cyrus deals with Rodney, who now marries Mary. +

Legend
Viewed by AFI
Partially Viewed
Offscreen Credit
Name Occurs Before Title
AFI Life Achievement Award

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The American Film Institute is grateful to Sir Paul Getty KBE and the Sir Paul Getty KBE Estate for their dedication to the art of the moving image and their support for the AFI Catalog of Feature Films and without whose support AFI would not have been able to achieve this historical landmark in this epic scholarly endeavor.