Helene, a young woman from Tenth Avenue, runs a swank New York beauty salon that caters to the rich. Though she is pursued by society doctor Herbert Stallings, she becomes attracted to fast-talking gambler Pat Fenton when he visits showgirl Ruth De Milo, at the shop. Pat, who is himself from Tenth Avenue, is also attracted Helene. Helene's friend Mazie, an employee at the saloon, is in love with gossip columnist Terry Kent, who calls their shop "Scandal House" because of all of the stories he hears from Mazie about their high class clientele. When Pat gets in a brawl with his attorney, George Horton, because Horton wanted to investigate Helene, Mazie convinces Terry to keep the item out of his paper. Though Terry complies, other papers print the story, and soon Horton's wife, who is one of Helen's clients, is furious about the item, which romantically links Ruth and Horton. Helene placates Mrs. Fenton by saying that her husband was simply keeping an appointment and that Ruth is really engaged to Pat. The trouble caused by her relationship to Pat makes Helene decide to accept Herbert's proposal. When Pat tries to change her mind, she runs away and coincidentally jumps into Horton's car. Horton causes an accident when he makes a pass at Helene, and although no one is hurt, Mrs. Horton assumes that Helene is her husband's girl friend and decides to kill herself by drinking a bottle of peroxide in the salon. Helene calls Herbert to help Mrs. Horton, then asks Pat to find Mr. Horton. Full of remorse, Horton begs his wife's forgiveness, after which Helene forces Ruth to admit to Mrs. Horton that she was Horton's girl friend, not Helene. Finally, Helene decides to break her engagement to Herbert and marry Pat, who is going to California, and leaves the shop to Mazie and her future husband, Terry.