Lorelei Crawford, a manicurist in a beauty shop in a small city, has recently moved to town to begin a new life after leaving her conman husband Dirk. Crawford traces Lorelei, however, and when he finds out about a prosperous local business, the Turner Soap Co., sees the opportunity to make some money. Posing as a representative of a Chicago advertising firm, Crawford persuades company owner Turner to initiate an advertising campaign based on a talent contest among local amateur performers. The contest winners would appear on a television show sponsored by Turner's company. Crawford also creates a rift between Turner’s daughter Nadine and her handsome fiancé, Grant Waldron, the company sales manager, by overwhelming her with his charm and personality. After Grant discovers that Crawford is a crook and is duping Turner, Grant beats him up. As an act of revenge, Crawford persuades Nadine to elope with him to Las Vegas, even though he has no intention of marrying her. Crawford then fakes a car breakdown that necessitates that they spend the night in a motel, where he seduces her. When Nadine wakes up the next morning, she discovers that Crawford has abandoned her and returns to her forgiving parents, telling them that she changed her mind about marrying Crawford and spent the night in a bus station. Although Nadine and Grant break off their engagement, she continues to help him with the popular talent contest, of which he is now in charge. Meanwhile, Lorelei, who has a background as a singer, is also assisting Grant, and she and Nadine become friends. Time passes and when Nadine suspects that she is pregnant by Crawford, she confides in Lorelei. Lorelei accompanies Nadine to her doctor's office where her pregnancy is confirmed. After the doctor, a family friend, advises Nadine to tell her parents and Grant about her condition, Lorelei, without saying anything to Nadine, approaches Grant and tells him about Nadine's dilemma. Grant then tells Nadine that he will stand by her and replaces on her finger the engagement ring she had previously discarded. Later, after Crawford is arrested in another city for engineering a similar scheme, Grant produces the television show to everyone’s delight.