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HISTORY

According to the 26 Jun 1927 FD, the original title, Road to Romance, was changed to Smiile, Brother, Smile, probably because Metro-Goldwyn-Mayer already had a film with that title in production. ...

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According to the 26 Jun 1927 FD, the original title, Road to Romance, was changed to Smiile, Brother, Smile, probably because Metro-Goldwyn-Mayer already had a film with that title in production.

Less

SOURCE CITATIONS
SOURCE
DATE
PAGE
American Cinematographer
Jun 1927
p. 12
Film Daily
26 Jun 1927
p. 6
Film Daily
21 Aug 1927
---
New York Times
29 Aug 1927
p. 21
Variety
31 Aug 1927
p. 22
DETAILS
Alternate Title:
The Road to Romance
Release Date:
11 September 1927
Premiere Information:
New York opening: 27 Aug 1927
Production Date:

Copyright Info
Claimant
Date
Copyright Number
First National Pictures, Inc.
1 August 1927
LP24251
Physical Properties:
Silent
Black and White
Length(in feet):
6,669
Length(in reels):
7
Country:
United States
Language:
English
SYNOPSIS

Jack Lowrey, of the Bonfillia Cosmetic Co., who is engaged to Mildred Marvin (a secretary), is given an opportunity as a salesman by Mr. Bowers, the company president. While lunching at a fashionable cafe, they see Renrod, the sales manager, with the manager of the Florodora, a rival concern, and Mildred overhears talk that suggests Renrod is in the pay of the rival company. On Jack's first trip, Renrod deliberately tries to thwart his success; but Mildred intercepts the messages, with the result that Jack proves himself. When Jack reports that a wholesaler has placed his order with Saunders, Mildred "sends" a model for a beauty demonstration; and after a "transformation" the model emerges as a ravishing creature who is actually Mildred. Renrod's dishonesty is exposed, and Jack wins his position for his good ...

More Less

Jack Lowrey, of the Bonfillia Cosmetic Co., who is engaged to Mildred Marvin (a secretary), is given an opportunity as a salesman by Mr. Bowers, the company president. While lunching at a fashionable cafe, they see Renrod, the sales manager, with the manager of the Florodora, a rival concern, and Mildred overhears talk that suggests Renrod is in the pay of the rival company. On Jack's first trip, Renrod deliberately tries to thwart his success; but Mildred intercepts the messages, with the result that Jack proves himself. When Jack reports that a wholesaler has placed his order with Saunders, Mildred "sends" a model for a beauty demonstration; and after a "transformation" the model emerges as a ravishing creature who is actually Mildred. Renrod's dishonesty is exposed, and Jack wins his position for his good work.

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Legend
Viewed by AFI
Partially Viewed
Offscreen Credit
Name Occurs Before Title
AFI Life Achievement Award

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The American Film Institute is grateful to Sir Paul Getty KBE and the Sir Paul Getty KBE Estate for their dedication to the art of the moving image and their support for the AFI Catalog of Feature Films and without whose support AFI would not have been able to achieve this historical landmark in this epic scholarly endeavor.