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HISTORY

The 7 Aug 1915 Moving Picture World announced that director John Ince was expected the following week in Flushing, Queens, NY, to begin work on the film, his first for Equitable Motion Pictures Corp. Ince had recently ended his tenure with Lubin Manufacturing Corp. The 21 Aug 1915 Motion Picture News noted that Ince arrived at the studio with his personal crew, including technical director Ed Hopkins, cameraman William Black, and assistant director Joe Boyle. Isadore Bernstein, the studio’s general director, was to be replaced by Ince following his transfer to Equitable’s West Coast facility.
       The 13 Aug 1915 Var included Ben Hendrix, William Cahill, and Orlox Lea among the cast. An article in the 29 Apr 1916 Moving Picture World noted that the film marked co-star Maud Hill’s screen debut. The 25 Sep 1915 issue stated that principal photography was nearly completed, and erroneously credited Webster Cullison as director. The close of production was announced in the 1 Oct 1915 Var.
       The Cowardly Way opened 15 Nov 1915, although the 30 Oct 1915 Moving Picture World listed a 25 Oct 1915 release date. While reviews were generally positive, several critics focused on the film’s mystical aspects, which they assumed would be difficult for some members of the public to comprehend.
       According to the 11 Dec 1915 Motion Picture News, the Ohio censorship board removed a sequence in which a man is “bound, gagged and threatened” with a gun, and another in which an insane man is thrown down a flight of ...

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The 7 Aug 1915 Moving Picture World announced that director John Ince was expected the following week in Flushing, Queens, NY, to begin work on the film, his first for Equitable Motion Pictures Corp. Ince had recently ended his tenure with Lubin Manufacturing Corp. The 21 Aug 1915 Motion Picture News noted that Ince arrived at the studio with his personal crew, including technical director Ed Hopkins, cameraman William Black, and assistant director Joe Boyle. Isadore Bernstein, the studio’s general director, was to be replaced by Ince following his transfer to Equitable’s West Coast facility.
       The 13 Aug 1915 Var included Ben Hendrix, William Cahill, and Orlox Lea among the cast. An article in the 29 Apr 1916 Moving Picture World noted that the film marked co-star Maud Hill’s screen debut. The 25 Sep 1915 issue stated that principal photography was nearly completed, and erroneously credited Webster Cullison as director. The close of production was announced in the 1 Oct 1915 Var.
       The Cowardly Way opened 15 Nov 1915, although the 30 Oct 1915 Moving Picture World listed a 25 Oct 1915 release date. While reviews were generally positive, several critics focused on the film’s mystical aspects, which they assumed would be difficult for some members of the public to comprehend.
       According to the 11 Dec 1915 Motion Picture News, the Ohio censorship board removed a sequence in which a man is “bound, gagged and threatened” with a gun, and another in which an insane man is thrown down a flight of stairs.

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GEOGRAPHIC LOCATIONS
SOURCE CITATIONS
SOURCE
DATE
PAGE
Motion Picture News
21 Aug 1915
p. 46
Motion Picture News
16 Oct 1915
p. 55
Motion Picture News
20 Nov 1915
p. 92
Motion Picture News
11 Dec 1915
p. 73
Motography
20 Nov 1915
p. 1106
Moving Picture World
7 Aug 1915
p. 1023
Moving Picture World
25 Sep 1915
p. 2188
Moving Picture World
16 Oct 1915
p. 83
Moving Picture World
30 Oct 1915
p. 872
Moving Picture World
30a Oct 1915
p. 1032
Moving Picture World
13 Nov 1915
p. 1314, 1319
Moving Picture World
29 Apr 1916
p. 813
Variety
13 Aug 1915
p. 16
Variety
1 Oct 1915
p. 16
Variety
12 Nov 1915
p. 22
DETAILS
Release Date:
15 November 1915
Production Date:
mid Aug--late Sep 1915
Copyright Info
Claimant
Date
Copyright Number
Equitable Motion Pictures Corp.
29 October 1915
LU6882
Physical Properties:
Silent
Black and White
Length(in reels):
5
Country:
United States
Language:
English
SYNOPSIS

Poor but hardworking Hack Harcourt disregards warnings from friends and relatives, and marries wealthy, pampered Eunice Fielding. Shortly thereafter, financial pressures create tensions between them, exacerbated by Eunice’s resentment of Hack's younger sister, Marjorie. Faced with pregnancy and a crippling gambling debt, Eunice commits suicide. She meets Death personified, who explains that she is earthbound until she can achieve salvation. Hack, driven insane by the loss of his wife, becomes clairvoyant and communicates with Eunice. Death offers to restore Hack's sanity, but warns that Eunice would lose the ability to communicate with him. After Marjorie marries, Death reveals that her first born will bear the soul of the child intended for Eunice. The message reaches Hack, who attempts to kill the newborn infant. Eunice stops him by pleading with Death to restore her husband’s sanity, resulting in her own salvation. ...

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Poor but hardworking Hack Harcourt disregards warnings from friends and relatives, and marries wealthy, pampered Eunice Fielding. Shortly thereafter, financial pressures create tensions between them, exacerbated by Eunice’s resentment of Hack's younger sister, Marjorie. Faced with pregnancy and a crippling gambling debt, Eunice commits suicide. She meets Death personified, who explains that she is earthbound until she can achieve salvation. Hack, driven insane by the loss of his wife, becomes clairvoyant and communicates with Eunice. Death offers to restore Hack's sanity, but warns that Eunice would lose the ability to communicate with him. After Marjorie marries, Death reveals that her first born will bear the soul of the child intended for Eunice. The message reaches Hack, who attempts to kill the newborn infant. Eunice stops him by pleading with Death to restore her husband’s sanity, resulting in her own salvation.

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Legend
Viewed by AFI
Partially Viewed
Offscreen Credit
Name Occurs Before Title
AFI Life Achievement Award

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The American Film Institute is grateful to Sir Paul Getty KBE and the Sir Paul Getty KBE Estate for their dedication to the art of the moving image and their support for the AFI Catalog of Feature Films and without whose support AFI would not have been able to achieve this historical landmark in this epic scholarly endeavor.