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HISTORY

This was Mae Murray’s first picture for Bluebird Photoplays, Inc., the prestige imprimatur of Universal Manufacturing Company. The synopsis of the film included in the copyright descriptions credits Jack Vosburgh with the role of “Basil Demarest,” but all reviews list Wheeler Oakman in the role.
       The 1 Sep 1917 Motion Picture News (which was always released a week before its edition date) announced that production began the previous week at Bluebird’s studio in Universal City, CA, where lavish interiors were filmed. Because of the film’s fashionable French atmosphere, artists and decorators were hired to “devote their undivided attention” to elegantly dressing the sets. The 10 Nov 1917 Moving Picture World added that Mae Murray designed her own gowns and supervised their creation in the costume department. Planned locations in California included: Coronado Beach in San Diego, Catalina Island, Santa Barbara, and San Francisco. The 1 Sep 1917 Motion Picture News noted that the company was already shooting scenes in San Diego. Four weeks later, the 29 Sep 1916 Motion Picture News reported that the six-week production schedule had ended, after working at “various locations along the Pacific Coast.”
       The film was set to be premiered and prominently screened at the Broadway Theatre in New York City during the period of 21-27 Oct 1917, according to the 20 Oct 1917 Motography. Reviews were mixed. The Jan 1918 Photoplay found the movie “very facile and full of style,” but short on substance, and blamed Mae Murray, “with her elaborated artificial ways,” for not developing as a character.
       Universal Film Manufacturing remade Princess Virtue with Marie Prevost under ...

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This was Mae Murray’s first picture for Bluebird Photoplays, Inc., the prestige imprimatur of Universal Manufacturing Company. The synopsis of the film included in the copyright descriptions credits Jack Vosburgh with the role of “Basil Demarest,” but all reviews list Wheeler Oakman in the role.
       The 1 Sep 1917 Motion Picture News (which was always released a week before its edition date) announced that production began the previous week at Bluebird’s studio in Universal City, CA, where lavish interiors were filmed. Because of the film’s fashionable French atmosphere, artists and decorators were hired to “devote their undivided attention” to elegantly dressing the sets. The 10 Nov 1917 Moving Picture World added that Mae Murray designed her own gowns and supervised their creation in the costume department. Planned locations in California included: Coronado Beach in San Diego, Catalina Island, Santa Barbara, and San Francisco. The 1 Sep 1917 Motion Picture News noted that the company was already shooting scenes in San Diego. Four weeks later, the 29 Sep 1916 Motion Picture News reported that the six-week production schedule had ended, after working at “various locations along the Pacific Coast.”
       The film was set to be premiered and prominently screened at the Broadway Theatre in New York City during the period of 21-27 Oct 1917, according to the 20 Oct 1917 Motography. Reviews were mixed. The Jan 1918 Photoplay found the movie “very facile and full of style,” but short on substance, and blamed Mae Murray, “with her elaborated artificial ways,” for not developing as a character.
       Universal Film Manufacturing remade Princess Virtue with Marie Prevost under the title A Parisian Scandal (1922, see entry).
       According to the Library of Congress American Silent Feature Film Survival Database, four of this film's six reels are extant.

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GEOGRAPHIC LOCATIONS
SOURCE CITATIONS
SOURCE
DATE
PAGE
Exhibitors Herald
29 Sep 1917
p. 46
Exhibitors Herald
17 Nov 1917
p. 28
Exhibitors Trade Review
17 Nov 1917
p. 1930
Motog
20 Oct 1917
p. 818
Motog
27 Oct 1917
p. 869
Motog
17 Nov 1917
p. 1053
Motion Picture News
1 Sep 1917
p. 1448, 1486
Motion Picture News
8 Sep 1919
p. 1661
Motion Picture News
29 Sep 1917
p. 2165
Motion Picture News
24 Nov 1917
p. 3695
Moving Picture Weekly
3 Nov 1917
pp. 12-13
Moving Picture World
1 Sep 1917
p. 1396
Moving Picture World
8 Sep 1917
p. 1515
Moving Picture World
15 Sep 1917
p. 1704
Moving Picture World
10 Nov 1917
p. 888
Moving Picture World
17 Nov 1917
p. 1033, 1074
NYDM
10 Nov 1917
p. 19
Photoplay
Jan 1918
p. 123, 129
Variety
2 Nov 1917
p. 49
Wid's
15 Nov 1917
p. 728
CAST
PRODUCTION CREDITS
NAME
PARENT COMPANY
PRODUCTION COMPANY
DISTRIBUTION COMPANY
NAME
CREDITED AS
CREDIT
DIRECTOR
WRITER
Scen
PHOTOGRAPHY
Alfred G. Gosden
Cam
SOURCES
LITERARY
Based on the novel Princess Virtue by Louise Winter ( Breezy Stories, date undetermined).
LITERARY SOURCE AUTHOR
DETAILS
Release Date:
12 November 1917
Production Date:
Aug--Sep 1917
Copyright Info
Claimant
Date
Copyright Number
Bluebird Photoplays, Inc.
18 October 1917
LP11612
Physical Properties:
Silent
Black and White
Length(in reels):
5
Country:
United States
Language:
English
SYNOPSIS

Mrs. Clare Demarest, a wealthy Bostonian, washed her hands of her son, Robert, when he married a chorus girl against her wishes. Now, however, she learns that Liane Demarest, the granddaughter she has not seen since her son’s widow took her to France at age six, is being called “Princess Virtue” by Paris society, thanks to her mother’s marriage to Count Oudoff, a Russian artistocrat. Mrs. Demarest dispatches Basil Demarest, a distant relative, to investigate whether fashionable Parisian society has irrevocably ruined Liane. Basil discovers that Liane is a capricious and shallow young woman who is unable to decide between suitors Baron Strensky and Emile Carre. She received the moniker Princess Virtue years earlier from her Russian stepfather, who found one of her girlhood fairytales in which a “Princess Virtue” did not know which of her sweethearts—Prince Passion, Prince Desire, or Prince Love—she should pick. As a result of the rivalry, Strensky challenges Carre to a duel and wounds his adversary, forcing Carre to withdraw his attentions. Basil begs Liane to accompany him back to America, but she refuses. On the afternoon before his ship is to set sail, Basil and Liane are dining in a restaurant when Strensky, to whom Liane is now engaged, enters the room with Mlle. Sari. Basil confronts Strensky about his infidelity, and the Baron challenges him to a duel, but Liane intervenes by claiming Strensky is the one she loves. Dejected, Basil takes the steamer home to Boston. Mid-ocean, he is pleasantly surprised to discover that Liane, having changed her mind, is his traveling companion, and he is her Prince ...

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Mrs. Clare Demarest, a wealthy Bostonian, washed her hands of her son, Robert, when he married a chorus girl against her wishes. Now, however, she learns that Liane Demarest, the granddaughter she has not seen since her son’s widow took her to France at age six, is being called “Princess Virtue” by Paris society, thanks to her mother’s marriage to Count Oudoff, a Russian artistocrat. Mrs. Demarest dispatches Basil Demarest, a distant relative, to investigate whether fashionable Parisian society has irrevocably ruined Liane. Basil discovers that Liane is a capricious and shallow young woman who is unable to decide between suitors Baron Strensky and Emile Carre. She received the moniker Princess Virtue years earlier from her Russian stepfather, who found one of her girlhood fairytales in which a “Princess Virtue” did not know which of her sweethearts—Prince Passion, Prince Desire, or Prince Love—she should pick. As a result of the rivalry, Strensky challenges Carre to a duel and wounds his adversary, forcing Carre to withdraw his attentions. Basil begs Liane to accompany him back to America, but she refuses. On the afternoon before his ship is to set sail, Basil and Liane are dining in a restaurant when Strensky, to whom Liane is now engaged, enters the room with Mlle. Sari. Basil confronts Strensky about his infidelity, and the Baron challenges him to a duel, but Liane intervenes by claiming Strensky is the one she loves. Dejected, Basil takes the steamer home to Boston. Mid-ocean, he is pleasantly surprised to discover that Liane, having changed her mind, is his traveling companion, and he is her Prince Love.

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Legend
Viewed by AFI
Partially Viewed
Offscreen Credit
Name Occurs Before Title
AFI Life Achievement Award

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