The film was originally titled Kiss My Firm But Pliant Lips, after the 1965 Dan Greenburg novel upon which it is based. An item in the 23 Jun 1965 Var stated that Ernest Pintoff would direct and produce for Columbia Pictures, and that Dan Greenburg would adapt the script. Elvis Presley’s involvement was announced in the 14 Dec 1967 DV, which made no mention of Ernest Pintoff, and noted that Metro-Goldwyn-Mayer (MGM) was now backing the film, its eleventh starring vehicle for Presley. Norman Taurog was named as director in a 3 Jan 1968 DV brief. The project marked Taurog and Presley’s ninth collaboration.
       Actress Barbara Bain was considered for a role, but had to turn down the project due to her conflicting schedule on the television series Mission: Impossible (CBS, 17 Sep 1966—9 Jun 1990). The following actors were listed as cast members in DV items published between 9 Apr 1968 and 2 May 1968: Bartlett Robinson; Heide Jensen; Hiroko Watanabe; Red West; Del West; Elvis’s father, Vernon Presley; Carolyn Antonson; Bonnie Bohm; Kathy Dawson; Vikki Parker; Sunny Tomblin; Susan White; Robert Isenberg; and Gayle Rogers, a receptionist at MGM.
       Principal photography began on 11 Mar 1968, according to that day’s DV. Following sixteen days of location shooting in Southern CA, the 4 Apr 1968 DV reported that cast and crew would begin shooting on the MGM studio lot that day. A 10 Apr 1968 DV brief noted that talent manager Harold Jovien was paid $500 for one day of filming at his house in the Hollywood Hills. Production was completed by 14 May 1968, as stated in that day’s DV.
       Live a Little, Love a Little opened in Los Angeles, CA, on 23 Oct 1968, and was met with mixed reviews.