The 9 Dec 1922 Exhibitors Trade Review reported that production was nearing completion. The “prehistoric set” featured in the picture served as a banquet hall to entertain visiting Paramount Pictures distribution representatives. On 23 Dec 1922, Exhibitors Trade Review announced that Adam’s Rib was among Paramount’s “Super 39” releases for 1923. A full-page advertisement in the Dec 1922 – Feb 1923 Exhibitors Trade Review compared the film to director Cecil B. DeMille’s previous release, Manslaughter (1922, see entry), claiming that it examines “the modern girl” from a different perspective. The production would also include life-sized dinosaur skeletons and sequences depicting prehistoric life. The 21 Feb 1923 FD noted that one of the color sequences featured a ballroom decorated with Japanese lanterns that “reflect various colors.”
       The 3 Feb 1923 Exhibitors Trade Review reported that the Chicago Board of Trade commended DeMille on his recreation of the organization’s grain exchange building. DeMille also received “praise” from Professor R. S. Bassler of the Smithsonian Institution, who supplied technical advice on reproducing the dinosaurs used in the picture.
       Adam’s Rib opened 25 Feb 1923 at the Rivoli Theatre in New York City. According to the 27 Feb 1923 FD, the film broke the previous year’s attendance record, set by Manslaughter. An advertisement in the 31 Mar 1923 Exhibitors Trade Review flaunted the picture’s continued success, claiming that DeMille productions consistently outperformed the competition. However, the 4 Mar 1923 FD dismissed the film as “ten reels of novelty” highlighted by lavish sets.
       The 1 Dec 1922 Var noted that composer Aubrey Stuffer wrote a song based on the film.