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HISTORY

Casting was underway as of 26 February 1924, as noted in that day’s edition of the Los Angeles Evening Citizen News. The film had previously been known by its working title, Extravagance. It marked lead actress Ruth Roland’s return to the screen after a one-year absence, during which she achieved considerable success in real estate, according to the 2 March 1924 Los Angeles Times. It was also her first of two releases from Co-Artists Productions, which the actress had formed with director Tod Browning. The start of principal photography at FBO Studios in Hollywood, CA, was announced in the next day’s issue.
       On 4 Mar 1924, the Los Angeles Times reported that the Los Angeles Board of Education approved the use of the city’s school buildings as locations, based on “a careful survey of the story” by board member Mrs. George H. Clarke, Los Angeles Banks’ School Savings Association president W. R. Morehouse, and banker Charles H. Deppe. The 7 March 1924 Los Angeles Times noted that some scenes were filmed on a set resembling the lobby of an unidentified “famous hotel,” constructed on the FBO lot. Roland invited several of her friends to appear in hotel scenes as background actors. Also featured in the picture was press agent Lou Marangella in an uncredited role, as stated in the 29 March 1924 Exhibitors Herald. The impending close of principal photography was announced in the 16 March 1924 Los Angeles Times.
       The 15 June 1924 [Buffalo, NY] Courier ...

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Casting was underway as of 26 February 1924, as noted in that day’s edition of the Los Angeles Evening Citizen News. The film had previously been known by its working title, Extravagance. It marked lead actress Ruth Roland’s return to the screen after a one-year absence, during which she achieved considerable success in real estate, according to the 2 March 1924 Los Angeles Times. It was also her first of two releases from Co-Artists Productions, which the actress had formed with director Tod Browning. The start of principal photography at FBO Studios in Hollywood, CA, was announced in the next day’s issue.
       On 4 Mar 1924, the Los Angeles Times reported that the Los Angeles Board of Education approved the use of the city’s school buildings as locations, based on “a careful survey of the story” by board member Mrs. George H. Clarke, Los Angeles Banks’ School Savings Association president W. R. Morehouse, and banker Charles H. Deppe. The 7 March 1924 Los Angeles Times noted that some scenes were filmed on a set resembling the lobby of an unidentified “famous hotel,” constructed on the FBO lot. Roland invited several of her friends to appear in hotel scenes as background actors. Also featured in the picture was press agent Lou Marangella in an uncredited role, as stated in the 29 March 1924 Exhibitors Herald. The impending close of principal photography was announced in the 16 March 1924 Los Angeles Times.
       The 15 June 1924 [Buffalo, NY] Courier reported that a “Ruth Roland dollar down club” was organized by local residents to “organize theater parties and social gatherings.” Three months later, the 12 September 1924 Los Angeles Evening Express stated that Roland screened a seven-reel version of the picture at a convention of the American Bankers’ Association in Chicago, IL. W. R. Morehouse commended the feature as a “novel presentation” on the virtue of thrift. Roland was also depicted in the same edition, posing with a group of children, referred to as the “Thrift Fairies of the Angeles Mesa school.”
       Dollar Down opened on 1 August 1925 at Loew’s Broadway Theatre in Brooklyn, NY. A chart in the 15 August 1925 Motion Picture News indicated that the film was due for an October 1925 release on the states’ rights market. The 29 August 1925 issue dismissed the film as little more than “a sermon on thrift.”
       This film has been preserved and tinted from a decomposing print. A 35mm copy was screened on 7 October 2023, celebrated as Silent Movie Day, at UCLA's Billy Wilder Theater in West Los Angeles.

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GEOGRAPHIC LOCATIONS
SOURCE CITATIONS
SOURCE
DATE
PAGE
Buffalo Courier [Buffalo, NY]
15 Jun 1924
p. 42
The Chat [Brooklyn, NY]
1 Aug 1925
p. 47
Exhibitors Herald
29 Mar 1924
p. 42
Exhibitors Herald
12 Sep 1925
p. 56
Exhibitors Trade Review
3 Jan 1925
p. 16
Film Daily
30 Sep 1924
p. 2
Film Daily
16 Aug 1925
---
Los Angeles Evening Citizen News [Los Angeles, CA]
26 Feb 1924
p. 11
Los Angeles Evening Express [Los Angeles, CA]
12 Sep 1924
p. 22
Los Angeles Times
2 Mar 1924
Section B, p. 22
Los Angeles Times
3 Mar 1924
Section A, p. 9
Los Angeles Times
4 Mar 1924
p. 18
Los Angeles Times
7 Mar 1924
p. 29
Los Angeles Times
16 Mar 1924
p. 29
Motion Picture News
13 Jun 1925
p. 2991
Motion Picture News
15 Aug 1925
p. 863
Motion Picture News
29 Aug 1925
p. 1052
Motion Picture News
20 Feb 1926
p. 935
New York Daily News
20 Jun 1925
p. 79
Picture-Play
Jul 1924
p. 100, 117
Variety
12 Aug 1925
p. 33
DETAILS
Alternate Title:
Extravagance
Release Date:
October 1925
Premiere Information:
Brooklyn, NY, opening: 1 Aug 1925
Production Date:
began first week of Mar 1924
Copyright Info
Claimant
Date
Copyright Number
Truart Film Corp.
19 October 1925
LP21917
Physical Properties:
Silent
Black and White
Length(in feet):
5,860, 6,318
Length(in reels):
6
Country:
United States
Language:
English
SYNOPSIS

Alec Craig, the general manager of a manufacturing company, is threatened with financial ruin when his wife and daughter, Ruth, fall prey to “installment sharks,” who sell expensive merchandise on long-term payment plans. Ruth’s fiancé, aviator Grant Elliot, waits for the day when his invention will be a success, after which they plan to marry. To stave off an installment collector, Ruth pawns a ring that is not yet paid for. Society parasite Howard Steele, agent for a group of real estate speculators, tricks Ruth by into divulging the location of a valuable site, even though Alec’s employers have taken an option on it. After the speculators usurp the option, Alec is blamed and subsequently fired. Meanwhile, the collector attempts to repossess the ring, then learns that it has been pawned. Realizing she has been tricked, Ruth thwarts the speculator by abducting Howard in an airplane and remaining in the air until the option expires. Alec's widowed sister and her son, Gene, redeem the ring and make Ruth and her mother promise never to fall prey to installment sharks again. In addition, Ruth's flight has demonstrated the value of Grant's invention, and their future is assured. ...

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Alec Craig, the general manager of a manufacturing company, is threatened with financial ruin when his wife and daughter, Ruth, fall prey to “installment sharks,” who sell expensive merchandise on long-term payment plans. Ruth’s fiancé, aviator Grant Elliot, waits for the day when his invention will be a success, after which they plan to marry. To stave off an installment collector, Ruth pawns a ring that is not yet paid for. Society parasite Howard Steele, agent for a group of real estate speculators, tricks Ruth by into divulging the location of a valuable site, even though Alec’s employers have taken an option on it. After the speculators usurp the option, Alec is blamed and subsequently fired. Meanwhile, the collector attempts to repossess the ring, then learns that it has been pawned. Realizing she has been tricked, Ruth thwarts the speculator by abducting Howard in an airplane and remaining in the air until the option expires. Alec's widowed sister and her son, Gene, redeem the ring and make Ruth and her mother promise never to fall prey to installment sharks again. In addition, Ruth's flight has demonstrated the value of Grant's invention, and their future is assured.

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Legend
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Partially Viewed
Offscreen Credit
Name Occurs Before Title
AFI Life Achievement Award

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The American Film Institute is grateful to Sir Paul Getty KBE and the Sir Paul Getty KBE Estate for their dedication to the art of the moving image and their support for the AFI Catalog of Feature Films and without whose support AFI would not have been able to achieve this historical landmark in this epic scholarly endeavor.