Just out of college, aspiring Broadway man Doug Tyler makes the rounds of theatrical producers, but can only find work as a tour guide in a New York radio station. When his favorite singer, Pat Thatcher, performs at the station, the lovestruck Doug disrupts the show and is fired. On his way out, he runs into Commodore Jason Thatcher, Pat's conman father and would-be theatrical backer, who eventually convinces him to invest his limited inheritance in Hooray for Love , a musical revue featuring Pat. Shortly before the show's opening, however, the producers are arrested as swindlers, and with no more money, Doug is forced to stop rehearsals. Chagrined, the commodore convinces "The Duchess," the wealthy Mrs. Magenta P. Schultz, to write him a check for $15,000 in exchange for a marriage ceremony at sea. With the money in hand, the commodore slips away from the ship and returns to New York, where rehearsals continue under Doug's direction. On opening night, the costume and set suppliers, having discovered that an angry Mrs. Schultz stopped payment on the check, demand Doug's arrest, and once again, the show appears doomed. Pat, now in love with Doug, talks the suppliers into taking a chance on the show's success, while her unsuspecting father, desperate with guilt, proceeds with the marriage to The Duchess. The show goes on, and, as Pat sings "I'm Falling in Love All Over Again," Doug proposes from the wings.