Easy to Love (1953)

95-96 mins | Romantic comedy | 25 December 1953

Director:

Charles Walters

Producer:

Joe Pasternak

Cinematographer:

Ray June

Editor:

Gene Ruggiero

Production Designers:

Cedric Gibbons, Jack Martin Smith

Production Company:

Metro-Goldwyn-Mayer Corp.
Full page view
HISTORY

Pre-production items in HR and M-G-M News announced that Easy to Love would star Lana Turner, and be produced by John Houseman, directed by Mervyn LeRoy and written by Robert Buckner. An 11 Feb 1953 HR news item includes Colleen Gallant in the cast, but her appearance in the final film has not been confirmed. Portions of the film were shot on location at the Cypress Gardens resort in Winterhaven, FL. Information in the file on the film in the MPAA/PCA Collection at the AMPAS Library reveals that Vic Mizzy and Mann Curtis submitted an additional song, "Louisiana," that was not used in the final film.
       According to the review of the film in LADN , the dancers performing in the New York nightclub, who are shown only from the waist down, were director Charles Walters and Cyd Charisse. Easy to Love features an elaborate water-skiing sequence in which Esther Williams and one hundred other water-skiers ski in formation through Florida's Lake Eloise, maneuvering around 85-foot geysers and executing high-speed jumps. At the finale of the production number, Williams dives into the lake from a trapeze suspended from a ... More Less

Pre-production items in HR and M-G-M News announced that Easy to Love would star Lana Turner, and be produced by John Houseman, directed by Mervyn LeRoy and written by Robert Buckner. An 11 Feb 1953 HR news item includes Colleen Gallant in the cast, but her appearance in the final film has not been confirmed. Portions of the film were shot on location at the Cypress Gardens resort in Winterhaven, FL. Information in the file on the film in the MPAA/PCA Collection at the AMPAS Library reveals that Vic Mizzy and Mann Curtis submitted an additional song, "Louisiana," that was not used in the final film.
       According to the review of the film in LADN , the dancers performing in the New York nightclub, who are shown only from the waist down, were director Charles Walters and Cyd Charisse. Easy to Love features an elaborate water-skiing sequence in which Esther Williams and one hundred other water-skiers ski in formation through Florida's Lake Eloise, maneuvering around 85-foot geysers and executing high-speed jumps. At the finale of the production number, Williams dives into the lake from a trapeze suspended from a helicopter. More Less

BIBLIOGRAPHIC SOURCES
SOURCE
DATE
PAGE
American Cinematographer
1 Jan 54
pp. 18-19, 42-46.
Box Office
21 Nov 1953.
---
Daily Variety
11 Nov 53
p. 3.
Film Daily
19 Nov 53
p. 14.
Hollywood Reporter
18 Jul 52
p. 2.
Hollywood Reporter
21 Jan 53
p. 6.
Hollywood Reporter
30 Jan 53
p. 4.
Hollywood Reporter
3 Feb 53
p. 5, 7.
Hollywood Reporter
9 Feb 53
p. 2.
Hollywood Reporter
11 Feb 53
p. 12.
Hollywood Reporter
20 Apr 53
p. 14.
Hollywood Reporter
11 Nov 53
p. 3.
Los Angeles Daily News
9 Jan 1954.
---
Motion Picture Daily
12 Nov 1953.
---
Motion Picture Herald Product Digest
14 Nov 53
p. 2069.
New York Times
27 Nov 53
p. 99.
Newsweek
30 Nov 1953.
---
Variety
11 Nov 53
p. 6.
CAST
PRODUCTION CREDITS
NAME
PARENT COMPANY
DISTRIBUTION COMPANY
NAME
CREDITED AS
CREDIT
PRODUCER
WRITERS
Story
PHOTOGRAPHY
Dir of photog
Asst cam
Cam op
ART DIRECTORS
Art dir
FILM EDITOR
Film ed
SET DECORATORS
Set dec
COSTUMES
Women's cost des
MUSIC
Mus dir
Mus dir
SOUND
Rec supv
DANCE
Mus numbers created and dir by
MAKEUP
Hair styles
Makeup created by
PRODUCTION MISC
Aquatic tech adv
Auditor
Water-skiing coach for Esther Williams
STAND INS
Singing voice double for Esther Williams
COLOR PERSONNEL
Technicolor col consultant
Col consultant
SOURCES
SONGS
"Didja Ever," "Look Out! I'm Romantic" and "That's What a Rainy Day Is For," music by Vic Mizzy, lyrics by Mann Curtis
"Coquette," music and lyrics by Gus Kahn, Carmen Lombardo and Johnny Green
"Easy to Love," music and lyrics by Cole Porter.
DETAILS
Release Date:
25 December 1953
Production Date:
mid February--mid April 1953
Copyright Claimant:
Loew's Inc.
Copyright Date:
10 November 1953
Copyright Number:
LP3861
Physical Properties:
Sound
Western Electric Sound System
Color
Technicolor
Duration(in mins):
95-96
Length(in feet):
8,622
Length(in reels):
11
Country:
United States
Language:
English
PCA No:
16543
SYNOPSIS

Ray Lloyd, operator of the lush Cypress Gardens resort in Winterhaven, Florida, credits his marketing acumen--namely, using bathing beauties to promote everything from toothpaste to freezers--with having "made this country bathing suit-minded." Ray's star attraction is swimmer Julie Hallerton, who has worked tirelessly for him for eight years. One day, after completing a water-skiing show, Julie complains to Ray about her long work hours, and is infuriated when he asks her to cancel her dinner date that evening and perform an extra show for a film crew shooting a travelogue on Cypress Gardens. Julie ends up giving in to his request, but after the show, informs Ray that she is quitting to marry her swimming partner Hank. When Ray offers to take her to New York, however, Julie joyfully accepts, and while packing her bags, she confesses to her roommate, Nancy Parmel, that she lied about marrying Hank to make Ray jealous. Despite his promise to show Julie a good time, Ray keeps her busy working in New York. At a Life magazine photo shoot, Julie attracts the attention of debonair Barry Gordon, a singing star who is also being photographed. Barry arranges to take the place of the male model in a lipstick ad Julie is posing for, and their on-camera kisses soon become genuine. When her long work day finally ends, Julie persuades Ray to take her to see Barry's nightclub act, but he insists on leaving early. Back in her hotel suite, Julie gets a call from Barry and agrees to go out with him, and they dance late into the night. When Barry learns ... +


Ray Lloyd, operator of the lush Cypress Gardens resort in Winterhaven, Florida, credits his marketing acumen--namely, using bathing beauties to promote everything from toothpaste to freezers--with having "made this country bathing suit-minded." Ray's star attraction is swimmer Julie Hallerton, who has worked tirelessly for him for eight years. One day, after completing a water-skiing show, Julie complains to Ray about her long work hours, and is infuriated when he asks her to cancel her dinner date that evening and perform an extra show for a film crew shooting a travelogue on Cypress Gardens. Julie ends up giving in to his request, but after the show, informs Ray that she is quitting to marry her swimming partner Hank. When Ray offers to take her to New York, however, Julie joyfully accepts, and while packing her bags, she confesses to her roommate, Nancy Parmel, that she lied about marrying Hank to make Ray jealous. Despite his promise to show Julie a good time, Ray keeps her busy working in New York. At a Life magazine photo shoot, Julie attracts the attention of debonair Barry Gordon, a singing star who is also being photographed. Barry arranges to take the place of the male model in a lipstick ad Julie is posing for, and their on-camera kisses soon become genuine. When her long work day finally ends, Julie persuades Ray to take her to see Barry's nightclub act, but he insists on leaving early. Back in her hotel suite, Julie gets a call from Barry and agrees to go out with him, and they dance late into the night. When Barry learns that Julie swims, models and even types for Ray for only seventy-five dollars a week, he arranges for her to meet Oscar Levenson, who is producing a new water follies show. The following day, Julie auditions for Oscar, who offers her a job at a considerably higher salary than Ray's. That afternoon, Julie tells Ray about her new job, and after a quarrel, Ray pretends to give up gracefully, leaving Julie shaken. She is unable to get Ray out of her mind, and at the last minute, rushes to the airport and returns to Florida with him. Ray asks Julie to dine with him that evening, adding that he has something to tell her that will make her very happy. Julie euphorically tells Nancy that she thinks Ray will propose that night, and when Barry calls from New York, Julie pretends not to be in. Hank comes by to tell Julie that his father has struck oil and wants him to return to Texas, and she gently tells him that she is in love with someone else. Hank then storms into Ray's office and accuses him of stealing his girl friend, and Ray is surprised to learn that Julie is in love with him. That evening, when Julie comes for dinner, Ray pretends to take a phone call from another woman, and makes cavalier remarks about having too much fun to settle down. He then tells Julie his "good news": that he will reward her loyalty by doubling her salary. Crushed, Julie runs out, leaving Ray feeling suddenly depressed. Julie returns to the resort and is surprised to find Barry sitting at the piano, and when he sings a love song to Julie during her water show the following day, Ray becomes jealous. Barry asks Julie to go to Paris with him, and before she can ascertain whether the offer includes marriage, they are interrupted by Ray, who contrives to get Julie alone with him in his motorboat. Ray confesses his love for Julie and proposes, only to discover that Julie had jumped out of the boat the moment he started talking. The next morning, after performing in a spectacular water-skiing show, Julie tells Barry she is quitting her job at the resort. Nancy accidentally knocks Julie out with a water ski, and Ray, Hank and Barry rush to her side. While Hank is jealously attacking Barry, Ray carries Julie away, and when the other suitors see him lovingly tending to her, they graciously concede defeat. Nancy then tells Hank she has always been interested in him, and Barry meets a stunning model by the pool. Ray revives Julie by repeating his marriage proposal, and they kiss. +

Legend
Viewed by AFI
Partially Viewed
Offscreen Credit
Name Occurs Before Title
AFI Life Achievement Award

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The American Film Institute is grateful to Sir Paul Getty KBE and the Sir Paul Getty KBE Estate for their dedication to the art of the moving image and their support for the AFI Catalog of Feature Films and without whose support AFI would not have been able to achieve this historical landmark in this epic scholarly endeavor.