Speed Hammond, the rowing coach at Billings College, is warned that if his crew keeps losing, he will not have a job. Things look hopeless until Speed thinks of having college president Simpkins' daughter Joan attract top athletes using her sex appeal. She manages to convince top rowers Tony Foster and Bob Wilson to transfer to Billings. A former Billings coxswain is also persuaded to send his son, E. Prendergast Biddle, even though Biddle's real love is his orchestra. Heady with success, Speed and Squirmy, one of the students, mass-produce Joan's picture and attach it to invitations which they send to rowers at all the schools. Speed now has a first-rate crew. Only Bob runs into trouble when his grades prove to be unacceptable to Simpkins. Because he is in love with Joan, Bob enrolls using the name Bob Smith. Biddle turns out to be an excellent coxswain as long as his band plays a snappy rhythm. The day before the big race, Speed bets his last money on the team. Tony, who is also in love with Joan, learns about the way her picture was used to lure athletes to Billings. After he fails his exams and loses his place on the team, he overhears Joan admit she is in love with Bob Wilson. Not knowing that Wilson and Smith are the same man, he tells Bob about Joan's pictures, and the two men leave before the race. Bob learns that Joan really loves him when he hears her and Speed on the radio. and he rushes back to join the rowers. Billings is about to win, when the rival team plays a slow tango, throwing off Biddle's rhythm, but at the last minute, the Billings band rouses the rowers and Billings wins.