Wild Style
(1983)
82 mins | Drama, Performance | 23 November 1983
Director:
Charlie AhearnWriter:
Charlie AhearnProducer:
Charlie AhearnCinematographers:
Clive Davidson, John FosterEditor:
Steve BrownProduction Company:
Wild Style Productions, Inc.
According to the Nov 1983 American Film, filmmaker Charlie Ahearn first met graffiti artist “Lee” George Quiñones in 1977 and was introduced to New York City’s “‘hip-hop’ subculture” while Ahearn was making a martial arts picture. The title, Wild Style, describes the jagged style of lettering used in graffiti. An article in the 22 Nov 1983 Village Voice stated that Ahearn was planning another martial arts film in 1980, until associate producer-music director Frederick Brathwaite convinced him to develop a feature that would exhibit the talents of local artists, dancers, and rappers. Ahearn received grants from television stations ZDF in West Germany and Channel 4 in England, and from the New York State Council on the Arts. The film was completed for $500,000, although American Film estimated the budget at $200,000, which included contributions from private investors. The picture was photographed on 16mm film and blown-up to 35mm for theatrical exhibition.
Ahearn cast most of the actors as themselves, or as characters based on themselves: Quiñones, Sandra “Pink” Fabara, and Andrew “Zephyr” Witten were actual graffiti artists, and Niva Kislac was an art patron. The romance depicted between Quiñones and Fabara was authentic as well. Although the dialogue was scripted, Ahearn allowed the actors to use their own words if they desired. All the actors lived in the same Bronx, NY, neighborhood, near Boston Road and 167th Street, also the location for much of the photography. Neighborhood residents were recruited as background actors, although none were compensated, due to the small budget. Many gladly volunteered, however, for the opportunity to ...
According to the Nov 1983 American Film, filmmaker Charlie Ahearn first met graffiti artist “Lee” George Quiñones in 1977 and was introduced to New York City’s “‘hip-hop’ subculture” while Ahearn was making a martial arts picture. The title, Wild Style, describes the jagged style of lettering used in graffiti. An article in the 22 Nov 1983 Village Voice stated that Ahearn was planning another martial arts film in 1980, until associate producer-music director Frederick Brathwaite convinced him to develop a feature that would exhibit the talents of local artists, dancers, and rappers. Ahearn received grants from television stations ZDF in West Germany and Channel 4 in England, and from the New York State Council on the Arts. The film was completed for $500,000, although American Film estimated the budget at $200,000, which included contributions from private investors. The picture was photographed on 16mm film and blown-up to 35mm for theatrical exhibition.
Ahearn cast most of the actors as themselves, or as characters based on themselves: Quiñones, Sandra “Pink” Fabara, and Andrew “Zephyr” Witten were actual graffiti artists, and Niva Kislac was an art patron. The romance depicted between Quiñones and Fabara was authentic as well. Although the dialogue was scripted, Ahearn allowed the actors to use their own words if they desired. All the actors lived in the same Bronx, NY, neighborhood, near Boston Road and 167th Street, also the location for much of the photography. Neighborhood residents were recruited as background actors, although none were compensated, due to the small budget. Many gladly volunteered, however, for the opportunity to meet the cast members, most of whom were local celebrities. Ahearn stated that he discovered Vernon “Pookie” Daniels and Kennedy Lee Howard, whom he cast as “gangsters,” after they appeared as background actors in a nightclub scene. They refused the prop pistols supplied by Ahearn, preferring to use their own sawed-off shotgun.
The 25 Feb 1983 Village Voice announced the film’s 18 Mar 1983 premiere at the New Directors/New Films festival at New York City’s Museum of Modern Art. It debuted in Los Angeles, CA, at the Filmex festival on 16 Apr 1983.
On 7 Mar 1983, HR reported that Irvin Shapiro, owner of Films Around the World, acquired worldwide representation rights for the picture. Four months later, Shapiro sold international rights to Daiei International Films, Inc., according to the 12 Jul 1983 HR. Daiei partnered with Seibu, a Japanese conglomerate, to plan a “massive marketing campaign,” prior to the film’s Oct 1983 release. The 4 Oct 1983 HR stated that twenty-five cast members would embark on a promotional tour of Japan. Shapiro sold domestic distribution rights to First Run Features, which planned a New York City opening in late Oct 1983. Wild Style opened 23 Nov 1983 in New York City, as reported in the 23 Nov 1983 Var. A national release was planned for Jan 1984.
The 5 Dec 1983 HR announced gross earnings of $38,605 for first five days of the film’s New York City engagement at the Embassy Cinema, despite a modest advertising budget. First Run reportedly distributed “tens of thousands of handbills” in high schools, nightclubs, and outside of movie theaters. Following a series of test screenings for “inner-city teenagers,” First Run determined that this was the best method of reaching the target audience, along with the distribution of posters, and badges throughout the New York City area, and recruiting several performers from the film for break-dancing exhibitions around the city. In addition, a video screen on the exterior of the Embassy Cinema displayed a trailer for the picture. An estimated $25,000-30,000 was spent on promotion, $15,000 of which was dedicated to advertising in both major and community newspapers, excluding NYT. A subway campaign was planned for the film’s citywide release at the end of the month. However, First Run anticipated less elaborate campaigns for openings in other cities.
The 24 Dec 1983 Screen International estimated the picture’s earnings at $100,000 in its first three weeks at the Embassy Cinema, making it the highest grossing release in the theater’s ten-year history. Other engagements were planned throughout the New York City area over the next week. Wild Style opened in Boston, MA, on 9 Dec 1983, followed by Chicago, IL, and Los Angeles. Reviews were generally positive.
End credits conclude with the following statement: “Special thanks…East River Park Amphitheatre Restoration, Inc.; Collaborative Projects, Inc.; N.Y. State Council on the Arts; Mr. Magic; Henry Chalfant; Rafix; Tracy 168-Wild Style; Lee; Lady Pink; Fab Five Freddy; Crash; Daze; Lac; Cel; Chico; Futura; Caz; Obe; Iz the Wiz; Noc; Frosty; Mare; King Kase; Kel; Shy 148; Cos; Mitch 77; Phase II; Duro; Munt; Aeron; Blade; Seen-Ua; Mad; P. J.; Disco-Med; Vinny; Sonic; Stuff; Tuff; Wrek; Rach; Sno; Scop; Notch; Werk; Lil’ Seen; Doze; T. Kid; Revolt; and of course many, many others….”
In a Bronx, New York, train yard, graffiti artist Raymond paints the side of a subway car and signs his pseudonym, “Zoro.” After being chased from the yard by two transit policemen, he returns to his apartment and finds his older brother, Hector, on leave from the United States Army. Hector disapproves of Raymond’s artwork, believing it is a waste of time and effort. Raymond argues that graffiti is a valid art form and has the potential to become a career. However, Hector’s words leave an impression, and the next day, Raymond seeks part-time employment at Connie’s, a neighborhood grocery store. A store employee named Chico says he should have inquired a week earlier, when the owner was hiring graffiti artists to paint a mural. It has since been completed by Raymond’s unofficial girl friend, Rose, known as “Lady Bug,” and her Union Crew. Chico claims that Rose has had trysts with each of her crewmembers. Although Raymond is devastated by the news, he insists the story is not true. He returns to the train yard, where he finds Rose and one of her comrades painting a railcar. He imitates the sound of a police siren and frightens them away, then begins a new mural, unaware that Z-Roc, a fellow artist, is watching from a distance. Later, a crowd gathers around the Union Crew as Rose directs the design of a new mural. Raymond calls to her, but she is unable to see him in the crowd. As he walks away, Z-Roc follows and introduces himself. He offers to introduce Raymond to Virginia, a journalist ...
In a Bronx, New York, train yard, graffiti artist Raymond paints the side of a subway car and signs his pseudonym, “Zoro.” After being chased from the yard by two transit policemen, he returns to his apartment and finds his older brother, Hector, on leave from the United States Army. Hector disapproves of Raymond’s artwork, believing it is a waste of time and effort. Raymond argues that graffiti is a valid art form and has the potential to become a career. However, Hector’s words leave an impression, and the next day, Raymond seeks part-time employment at Connie’s, a neighborhood grocery store. A store employee named Chico says he should have inquired a week earlier, when the owner was hiring graffiti artists to paint a mural. It has since been completed by Raymond’s unofficial girl friend, Rose, known as “Lady Bug,” and her Union Crew. Chico claims that Rose has had trysts with each of her crewmembers. Although Raymond is devastated by the news, he insists the story is not true. He returns to the train yard, where he finds Rose and one of her comrades painting a railcar. He imitates the sound of a police siren and frightens them away, then begins a new mural, unaware that Z-Roc, a fellow artist, is watching from a distance. Later, a crowd gathers around the Union Crew as Rose directs the design of a new mural. Raymond calls to her, but she is unable to see him in the crowd. As he walks away, Z-Roc follows and introduces himself. He offers to introduce Raymond to Virginia, a journalist who is writing a story on Bronx artists such as the Union Crew, and Phade, the manager a local nightclub. Raymond is intrigued by the idea of reaching a larger audience, but is reluctant to compromise his anonymity. That evening, Raymond visits Phade at the nightclub to discuss Virginia’s story, and whether graffiti art has a place in art galleries and museums. “Chief Rocker Busy Bee,” known to his friends as “Starsky,” interrupts with the news that he has won a rap competition, and invites the men to join him and his female companions for a party. The following afternoon, Virginia’s car breaks down as she drives through the South Bronx, but with the help of a group of children, she finds the corner where the Rose and the Union Crew are completing their mural. Elsewhere in the neighborhood, Raymond, Phade, and Z-Roc wait for Virginia, speculating on the effects her article may have on their lives and careers. While Virginia interviews the Union Crew, all notice a passing commuter train bearing Zoro’s latest work. When asked about Zoro’s true identity, Rose describes him as a “mystery person” who consistently eludes detection. That evening, Virginia meets with Phade, Raymond, and Z-Roc. While Phade welcomes the reporter, Raymond refuses to be photographed and Z-Roc leaves, afraid that publicity might lead to his arrest. Phade assures Raymond that Virginia is an ally, and takes them to his nightclub, where the reporter is enthralled by rap and break dance performances. As they leave, Phade is approached by Joe Lewis, a community organizer, who asks Phade’s help in producing an outdoor concert. Raymond and Virginia wait outside, where they are accosted by three gang members who threaten them with a gun. When Phade appears, he admonishes the thugs for threatening his friends, and they apologize. Virginia takes Phade and Raymond to a cocktail party, hosted by an art patron named Niva. Phade’s enthusiasm for Raymond’s artwork intrigues Niva, and after meeting the artist, she commissions him to render the Manhattan skyline on canvass. Later, Rose visits Raymond as he begins work on the painting. Though she refuses to answer questions about her dalliances, Raymond declares his love for her. They kiss and make a date to meet at the train yard that evening. Later that day, Phade commissions Raymond to create a mural for the stage of the lower Manhattan amphitheater where Joe Lewis’ plans to hold his concert. Raymond is consumed by the need to devise a theme for the mural and cancels his date with Rose, hoping to surprise her with the completed work. Rose is offended and refuses to discuss the matter. Raymond begins painting the stage the next day, unaware that Rose is watching as he signs the name “Zoro” to his work. She approaches him during a break and reveals that she knows his secret identity. He expresses dissatisfaction with the mural’s progress, and describes his intended design as featuring a character representing himself in the center. Rose disputes the concept, reminding him that the rappers are the stars of the show, not him or his artwork. Raymond hugs Rose in gratitude and completes the mural with a series of concentric stars at center stage. On the night of the concert, Raymond, Rose, Phade, and Virginia join the ecstatic crowd at the amphitheater. Raymond climbs onto the archway over the stage and marvels at the performers below.
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