Pop Lane, his daughter Flip and several cronies run an unsuccessful concession at an amusement park. To attract customers, they decide to hold a public wedding in the mouth of the whale skeleton that they display. Flip is to be the phony bride and her phony groom is also one of the group. When he and another of the crew decamp with the money from the admissions, Flip finds herself groomless. Facing an angry crowd, eager for their money's worth, Pop drafts artist Tony Burke as a stand-in. To their surprise, the judge that performs the ceremony turns out to be a real judge, and Flip and Tony find themselves actually married. Flip is so angry, she walks out on Pop, impressing Tony, who follows her. He brings her to his studio above a stable, closely followed Pop and the sole remaining member of his crew, Joe Taylor. After Flip and Tony send them out to fend for themselves, Pop and Joe decide to ask stripper Tessie for a loan. They arrive just in time to rescue Tessie from a police raid, offering her Flip's disgarded wedding dress for clothes. The wedding dress gives Pop an idea for another con. Tessie pretends to be a bride who attempts suicide after supposedly being left at the altar. Meanwhile, Flip has been trying to sell Tony's paintings without luck. Seeing an article about the suicidal bride, she resolves to boost Tony's reputation by presenting him as the man responsible for Tessie's suicide attempt. Suddenly society women are clammering for portraits by Tony, but nothing is happening for Pop, Joe and Tessie. Because Flip took advantage of their set-up, Pop visits the studio to demand that she cut them in on the profits. When Tony learns about Flip's manipulation, he is furious. Realizing that they love each other, however, he eventually agrees to stay if Flip will let him be the boss. After she accepts, Tony offers Pop money on condition they all leave for Florida and stay there. Although he seems agreeable, Pop actually has a scheme to increase their profits. Using Tony's check as encouragement, he raises money from society people, who believe they are donating to a school for young artists. Flip discovers the con just after they have withdrawn the entire account from the bank. Tony is arrested for obtaining money on false pretenses, and Flip pursues Pop, Joe and Tessie to the airport. She convinces Pop that the money is traceable and he will be arrested as soon as he tries to use it. Once she gets the money back, she gives him a small sum so that he can leave town to avoid arrest. She then redeposits the money in a trust fund to be used to benefit young artists, and shows the police the deposit slip to gain Tony's release. Together again, Flip and Tony sail to Europe for a belated honeymoon.