Every Woman's Problem (1921)
Melodrama | April 1921
Director:
Willis RobardsWriters:
J. F. Natteford , Hal ReidEditor:
Martin G. CohnProduction Company:
Plymouth Pictures, Inc.The 12 Mar 1921 Motion Picture News announced that Plymouth Pictures, Inc., had acquired worldwide rights to the film, originally released in seven reels as Mothers of Men (1917, see entry). The picture was re-edited to five reels during the previous week under the supervision of Martin G. Cohn and J. F. Matteford. Principal photography took place in Santa Cruz, CA.
As stated in the 19 Mar 1921 Moving Picture World, Plymouth Pictures president Nat Levine planned a series of test screenings “at representative theatres in each exchange center” to gauge audience response. The results would then determine the appropriate admission price for exhibitors according to states’ rights territory. Three or four theaters catering to multiple demographics were selected in each region. The program was already underway in New York City and New Jersey. States’ rights distributors included the Empire Film Exchange of Chicago, IL (1 Apr 1921 Wid’s Daily); American Film and Equipment Co. of San Francisco, CA, and New England’s Cosmopolitan Film Corp. (2 Apr 1921 Motion Picture News); Industrial Film Co. of New York (30 Apr 1921 Motion Picture News); Western Film Exchange of Portland, OR (11 Jun 1921 Motion Picture News); and Richard & Flynn of Kansas City, MO (28 May 1921 Moving Picture World).
An article in the 9 Apr 1921 Motion Picture News noted that Plymouth’s publicity campaign included several novelty items, such as a counterfeit jury summons mailed to exhibitors, instructing them to report to their local film exchanges.
Every Woman’s Problem ...
The 12 Mar 1921 Motion Picture News announced that Plymouth Pictures, Inc., had acquired worldwide rights to the film, originally released in seven reels as Mothers of Men (1917, see entry). The picture was re-edited to five reels during the previous week under the supervision of Martin G. Cohn and J. F. Matteford. Principal photography took place in Santa Cruz, CA.
As stated in the 19 Mar 1921 Moving Picture World, Plymouth Pictures president Nat Levine planned a series of test screenings “at representative theatres in each exchange center” to gauge audience response. The results would then determine the appropriate admission price for exhibitors according to states’ rights territory. Three or four theaters catering to multiple demographics were selected in each region. The program was already underway in New York City and New Jersey. States’ rights distributors included the Empire Film Exchange of Chicago, IL (1 Apr 1921 Wid’s Daily); American Film and Equipment Co. of San Francisco, CA, and New England’s Cosmopolitan Film Corp. (2 Apr 1921 Motion Picture News); Industrial Film Co. of New York (30 Apr 1921 Motion Picture News); Western Film Exchange of Portland, OR (11 Jun 1921 Motion Picture News); and Richard & Flynn of Kansas City, MO (28 May 1921 Moving Picture World).
An article in the 9 Apr 1921 Motion Picture News noted that Plymouth’s publicity campaign included several novelty items, such as a counterfeit jury summons mailed to exhibitors, instructing them to report to their local film exchanges.
Every Woman’s Problem began its seven-day premiere engagement at the U.S. Theatre in Paterson, NJ, during the week of 10 Apr 1921. According to the 27 Apr 1921 Wid’s Daily and 7 May 1921 Moving Picture World, publicist Al W. Sobler placed “advance teasers” in local newspapers, hinting at “every woman’s problem” ten days prior to the opening. Classified advertisements appeared in the Paterson Press-Guardian, instructing local residents, whose names were randomly selected from the telephone directory, to contact the newspaper office for two free tickets. Sobler also arranged private screenings for the League of Women Voters, the Professional Women’s association, and the Women’s Club. An essay contest was held by the Paterson Evening News, challenging writers to make the climactic life-or-death decision portrayed in the film. Judges included Mrs. Benjamin Stein of the League of Women Voters, and secretaries of the Paterson chapters of the Rotary and Kiwanis Clubs. Prizes were presented at the U.S. Theatre by a representative of the mayor’s office.
Although the picture garnered generally positive reviews, the 9 Apr 1921 Exhibitors Herald argued that the story was dated and the revised subtitles were poorly written.
A news item in the 9 Apr 1921 Var stated that Famous Players-Lasky Corp. had given permission for Plymouth Pictures to bill lead actress Dorothy Davenport as Mrs. Wallace Reid. Davenport’s husband was under contract to Famous Players-Lasky.
The 14 May 1921 Exhibitors Herald reported that Nat Levine was visiting independent exchanges east of the Mississippi River on behalf of the film, which he also intended to market in “the remaining 30 per cent of unsold territories.”
"Clara Madison, a lawyer, is nominated by the woman's party for a judgeship and is elected. A yellow newspaper opposes her to such an extent that her husband threatens the life of the editor. Bootleggers whom the paper has also opposed concoct a scheme by which the newspaper office is destroyed by a bomb and the editor killed. Circumstantial evidence overwhelmingly points to the guilt of Clara's husband and with the two bootleggers, he is sentenced to death. Clara, in the meantime, is elected governor and is now faced with the question of allowing the law to take its course or of pardoning her husband, whom she dearly loves. She decides on the former course, but he is saved by the last minute confession of one of the bootleggers." ( Moving Picture World, 19 Mar 1921, ...
"Clara Madison, a lawyer, is nominated by the woman's party for a judgeship and is elected. A yellow newspaper opposes her to such an extent that her husband threatens the life of the editor. Bootleggers whom the paper has also opposed concoct a scheme by which the newspaper office is destroyed by a bomb and the editor killed. Circumstantial evidence overwhelmingly points to the guilt of Clara's husband and with the two bootleggers, he is sentenced to death. Clara, in the meantime, is elected governor and is now faced with the question of allowing the law to take its course or of pardoning her husband, whom she dearly loves. She decides on the former course, but he is saved by the last minute confession of one of the bootleggers." ( Moving Picture World, 19 Mar 1921, p312.)
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