Her Husband's Trademark (1922)
Melodrama | 19 February 1922
Director:
Sam WoodWriters:
Lorna Moon, Clara S. BerangerCinematographer:
Alfred GilksProduction Company:
Famous Players-Lasky Corp.The film, under the original title The Husband’s Trademark, was in production on the “Lasky lot” in Hollywood, CA, according to the 15 Oct 1921 Moving Picture World. The 5 Nov 1921 Motion Picture News announced that during the previous week, star Gloria Swanson and director Sam Wood staged a party at the “Lasky ranch” before leaving for El Paso, TX, to film “the remainder of the exteriors.” The following week, the 12 Nov 1921 Moving Picture World reported that the film “company” had returned to Hollywood. While in El Paso, Gloria Swanson and co-star Richard Wayne made a public appearance at the city’s Palace Theatre, where her previous film, The Great Moment (1921, see entry), was being held over after its original three-day run. A working cut of the film was apparently being screened for studio executives by mid-Dec 1921, the 24 Dec 1921 Moving Picture World noted, and press releases were being sent out to exhibitors.
Gloria Swanson granted an interview to popular writer Adela Rogers St. Johns for the 22 Feb 1922 Photoplay, in which she expounded on the ills of modern American marriage by referring to The Husband’s Trademark. “It has come to the place where most men are glad to get a woman who can serve them as a good trademark—glad to get so much from the woman of today. And women reach out to place on their bare shoulders the emblems only of a man’s financial success and eminence.” However, “the husband’s trademark…is hopelessly, horribly unhappy.” ...
The film, under the original title The Husband’s Trademark, was in production on the “Lasky lot” in Hollywood, CA, according to the 15 Oct 1921 Moving Picture World. The 5 Nov 1921 Motion Picture News announced that during the previous week, star Gloria Swanson and director Sam Wood staged a party at the “Lasky ranch” before leaving for El Paso, TX, to film “the remainder of the exteriors.” The following week, the 12 Nov 1921 Moving Picture World reported that the film “company” had returned to Hollywood. While in El Paso, Gloria Swanson and co-star Richard Wayne made a public appearance at the city’s Palace Theatre, where her previous film, The Great Moment (1921, see entry), was being held over after its original three-day run. A working cut of the film was apparently being screened for studio executives by mid-Dec 1921, the 24 Dec 1921 Moving Picture World noted, and press releases were being sent out to exhibitors.
Gloria Swanson granted an interview to popular writer Adela Rogers St. Johns for the 22 Feb 1922 Photoplay, in which she expounded on the ills of modern American marriage by referring to The Husband’s Trademark. “It has come to the place where most men are glad to get a woman who can serve them as a good trademark—glad to get so much from the woman of today. And women reach out to place on their bare shoulders the emblems only of a man’s financial success and eminence.” However, “the husband’s trademark…is hopelessly, horribly unhappy.”
Socialite New Yorker James Berkeley and college chum Allan Franklin are rivals for the hand of beautiful Lois Miller. Berkeley marries her, and fifteen years later, he keeps his wife luxuriously attired as a “trademark” to further his business opportunities, although he has not realized his ambition to become wealthy. Allan, now an engineer, visits the Berkeleys and reveals that he has obtained a large tract of oil land from the Mexican government. Hoping to profit from Allan’s enterprise, James accompanies him back to Mexico, and brings the reluctant Lois along to keep Allan interested. When Allan and Lois realize their love for each other, she denounces James for using her as a trophy wife. A Mexican bandit, who covets the American woman, leads his gang to capture Lois at a hacienda, and James is slain during the attack. Allan rescues her, and they escape Mexico by leaping on horseback from a precipice into the Rio ...
Socialite New Yorker James Berkeley and college chum Allan Franklin are rivals for the hand of beautiful Lois Miller. Berkeley marries her, and fifteen years later, he keeps his wife luxuriously attired as a “trademark” to further his business opportunities, although he has not realized his ambition to become wealthy. Allan, now an engineer, visits the Berkeleys and reveals that he has obtained a large tract of oil land from the Mexican government. Hoping to profit from Allan’s enterprise, James accompanies him back to Mexico, and brings the reluctant Lois along to keep Allan interested. When Allan and Lois realize their love for each other, she denounces James for using her as a trophy wife. A Mexican bandit, who covets the American woman, leads his gang to capture Lois at a hacienda, and James is slain during the attack. Allan rescues her, and they escape Mexico by leaping on horseback from a precipice into the Rio Grande.
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